I’m really learning to dig the Innovation Creators blog, so it’s appropriate that the most recent post is on facsilitating innovation with an enterprise version of Digg, combining Web 2.0 with mainstay corporate intranets in a creative way. While I think it’s a great idea, I suggest that some companies would be taking a huge step forward simply by inplementing corporate blogs, let alone creating Digg-like interactions. If Blogs are Web 1.5 and Digg is Web 2.0, companies are still tying to get beyond Innovation 1.0.
There’s been a growth in discussion in the mainstream press suggesting that companies need to incorporate blogs into their intranets and that they can create a more personal relationship with customers through CEO blogs. I first took note of this possibility when a good friend of mine at Microsoft said that they use blogs extensively for internal communcation of projects and department/group development information.
Rod Boothby, the writer of the Innovation Creators blog, has written a treatise on using blogs to promote innovation within companies that he e-mailed to me two weeks ago, right before I headed out to lead my own company’s retreat on innovation. The essay is insightful on many levels, and I plan on discussing it in a future post.
My final comment on Rod’s latest post is that for many (most?) companies, suggestions of making corporate structures flat to allow blog-developed innovation to emerge from organic restructuring is probably too radical a concept. I think that other posts on Innovation Creators speak to this issue, and the use of Wikis might be an equally fruitful way to accelerate corporate innovation internally, but I’ll leave that for another post as well.